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#RightTWIX Sets Out To Prove It Is America's Favorite TWIX®

12:18 PM



Enlists Allies Through Nationwide Taste and Vote Challenge Against Arch Nemesis

Mars Chocolate North America announced Right TWIX® is setting out to confirm once and for all that it is America's favorite TWIX® by going head-to-head with their notorious archenemy in a nationwide taste challenge encouraging fans to Taste and Vote for their favorite side.

Although to be honest, Right TWIX® is not sure why a competition is even needed since it is already clear who the winner will be.

Fans are invited to take the taste challenge by picking up a TWIX pack and casting their ballot using #RightTWIX on Instagram and Twitter – (with Right TWIX®'s cascading caramel on cookie cloaked in chocolate, fans will clearly make the right choice and have no need for the other hashtag).

Fans can also Taste and Vote throughout the spring and summer at official Right TWIX® taste challenges taking place at numerous music festivals and events.

The taste challenges will launch in March at the Westwood One (WWO) "NASH Live in Austin" event during Music Week at South by Southwest (SXSW) in Austin, Texas.

2016 Right TWIX® Taste Challenge Tour Schedule
EVENT
DATE
NASH Live in Austin at SXSW
March 16, 2016
KROQ Party House at Coachella
April 15-17, 2016
Wango Tango
May 14, 2016
KTUphoria
June 4, 2016
2016 Warped Tour 
June 24-August 13, 2016
RUIDOFEST
July 8-10, 2016
Lollapalooza After Party
TBD
Made In America
September 3-4, 2016
Music Midtown
September 16-17, 2016
iHeartRadio Music Festival
September 23-24, 2016
"This year the duel will be put to the ultimate test, as voters will Taste and Vote and finally choose America's favorite TWIX®," Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America, said. "Fans can check the progress of the tour at TWIX.com, which includes live updates from both sides, real-time social feeds and a color coded map as each state declares a winner."
The taste challenge will conclude this September and Right TWIX® will undoubtedly claim the title of America's favorite TWIX® (although there is no reason the announcement can't take place today).

With the victory, a limited supply of Right TWIX® only promotional packs will be available, and two Right TWIX® bars will be perfectly paired without disruption from the left.

See the full taste challenge schedule below where fans can go to show their support for #RightTWIX®.

Digital video ads were created by BBDO New York. View the videos on the TWIX® YouTube Channel at youtube.com/twix, or at twix.com where fans can track the progress of the Taste and Vote Right TWIX® taste challenges.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit mars.com. Follow us: facebook.com/mars, @marsglobal, youtube.com/mars, linkedin.com/company/mars.

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