RONNIE JAMES DIO Reunites with Bandmates via Hologram At Wacken Open Air Music Festival12:03 AM
|Photo by PG Brunelli|
Over 75,000 fans were rocked at the Wacken Open Air music festival in Germany this weekend as the late Ronnie James Dio reunited with his bandmates via hologram.
Almost one year in the making, Eyellusion's Ronnie James Dio production represents the world's first rock hologram performance and the first time a hologram has been accompanied by a live band in a traditional concert setting.
Read an Exclusive Interview About the Ronnie James Dio Hologram and EyeIlusion Here
"When I first experienced the full production of Ronnie performing with his band as a hologram, I couldn't believe my eyes and ears," said Wendy Dio, who manages Dio Disciples and is also a member of the Eyellusion team, supporting industry relations. "With Eyellusion, we have been able to get Ronnie back up on stage where he belongs, ensuring that his music and memory live on. I want Ronnie's fans around the world to share this experience."
"We know how much the fans miss Ronnie and the special and unequaled element that he brought to his live performances," Craig Goldy, lead guitarist for Dio Disciples, said. "Being able to recreate that same kind of magic for his fans at Wacken was incredible. For so many years Ronnie always invested big in his live shows as his way to give back to the fans, and that is exactly what we aimed to do with this latest performance. We can't wait to bring this experience to even more of his fans and perhaps even a newer generation when we bring this incredible live experience on the road next year."
"At first I did not know what to think or to expect. But after I got over the initial surprise, it felt like Ronnie was still with us. It was wonderful, sad and emotional,"
David James of California, a fan present for the performance at Wacken Open Air, said.
"I have watched quite a few hologram clips online and nothing can compare to the performance here tonight at Wacken - this was the most realistic of all. Amazing! Ronnie James Dio and metal will live forever," Anna Lorenz, a 25-year-old fan from Germany, also in attendance, said.
"Eyellusion is creating the best hologram content and live music productions for a completely new concert experience," Jeff Pezzuti, CEO of Eyellusion, said. "We're taking every step to capture the excitement and energy that comes from seeing your favorite band perform live. That means when the lights go down in the venue, the amps are loud, the band sounds great and the pyro is blinding. We are creating an entirely new way for fans to experience their favorite music."Touring remains a viable revenue stream for many artists as music industry business models continue to evolve.
"The economics of making music are changing, with tours being more important than ever," Wendy Dio said. "For artists who have been blessed with legions of fans around the world, the question is how to continue meeting the demand for your music. At the same time, newer acts are thinking about how to build a following and reach more people. Today, all artists need to find new, modern ways to connect with fans and Eyellusion is supporting those efforts."Eyellusion's hologram and live production focus spans a range of genres, including rock, country, pop, EDM and more.
"Holograms represent a major opportunity for live music and fan engagement, but they have to be done right," Pezzuti said. "We believe we've cracked the code on delivering the highest quality hologram-based events, creating the ultimate live music experience that keeps fans coming back. The Eyellusion team's unmatched production capabilities and deep music industry ties bring crucial industry knowledge to our collaboration with artists as we work toward a shared vision of creating unforgettable shows. We can't wait to see music fans everywhere on the road."For more information, visit eyellusionlive.com and follow Eyellusion @eyellusionlive on Instagram and Twitter.
July 22 saw the release of the CD version of Rhino's new Dio boxed set, A Decade Of Dio: 1983-1993.
About Eyellusion, LLC:
Eyellusion, LLC is a hologram entertainment company focused on the live music market. The company addresses full end-to-end hologram production needs, from live streaming to full digital recreation. As music industry business models evolve, Eyellusion is working with a fast-growing roster of top artists to open up new revenue streams, expand touring capabilities and meet fan demand. The Eyellusion team brings decades of global music industry and live touring experience, combining deep expertise with cutting-edge production and hologram display capabilities. Eyellusion is based in Los Angeles with offices in New York. For more information, visit eyellusionlive.com.