12-Year-Old Country Music Sensation Tegan Marie Represents the Arrival of Gen Z at Ad Week 2016 in New York City

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Photo Credit: Slaven Vlasic / Getty
Sweety High Artist Shines Performing In Front Of A-List Attendees At The Girls’ Lounge Dinner On Sept. 27

With a larger than life voice, 12-year-old Sweety High country music sensation, Tegan Marie, shined during her performance at The Girls' Lounge Dinner during Ad Week 2016 in New York City on Sept. 27. 

The exclusive event, attended by over 1,000 of the world’s top female executives, gives visibility to females in the work force. 

It also featured guest speakers Kim Kardashian, Kristin Chenoweth and Andy Cohen.

That night, Tegan Marie once again stunned the predominately female audience when she performed her current single “Lucky Me” along with her rendition of Florida Georgia Line’s “H.O.L.Y.” - which has garnered over 17 million views on Facebook. 

Not only does she represent girl power, but her impressive success signifies the coming-of-age of Gen Z (3-19 year olds) on the entertainment frontier. 

Leading girls media company Sweety High, already known as authorities on the interests and buying power of this new guard, manage Tegan Marie.
Shelley Zalis, CEO, The Female Quotient and Creator of The Girls' Lounge, said, "The Girls' Lounge is all about experiential pairing and sharing. Our partnership with Sweety High is a true reflection of connecting today's and tomorrow's female leaders. Tegan Marie rocked the house with her confidence, grace and powerful voice. We are so proud to collaborate with Sweety High and make a difference in the world for girls today."
According to Sweety High Founder and CCO Veronica Zelle, Tegan Marie’s generation is due to make up approximately 40% of U.S consumers by 2020 with 93% influence on their parents’ purchasing powers. 
The New York Times reports, “…these tweens and teens of today are primed to become the dominant youth influencers of tomorrow. Flush with billions in spending power, they promise untold riches to markets who can find the master key to their psyche.” 
Sweety High has unlocked the door to this market. With 50 million all-encompassing video views this summer and over five million online engagements (likes, comments, shares) per month, Tegan Marie is swinging it open. 

The 12-year-old country music sensation Tegan Marie made her national morning TV debut with “Lucky Me” on ABC’s Good Morning America (8/29). A native of Flint, MI, the burgeoning young superstar stunned listeners this summer when she released her breathtaking rendition of Florida Georgia Line’s #1 smash-hit, “H.O.L.Y.” Within three weeks it garnered over 15 million views on Facebook, made Florida Georgia Line “misty-eyed” and was featured in Us Weekly’s “Buzzzz-o-Meter” column. RARE Country hailed “If you remember the shock we all felt when a 13-year-old LeAnn Rimes first hit the country scene with ‘Blue’ back in the mid-‘90s, then you’ll appreciate how rare a talent we’ve got in Tegan.” Her exceptional talent also caught the attention of the U.S. Women’s Soccer Team as they invited her to perform the national anthem at their last home game before the Olympics. Following her CMA Music Festival performance on the Radio Disney Country stage in June, Tegan Marie opened for country stars Hunter Hayes and Cassadee Pope. 
Tegan Marie was born in Grand Blanc, MI, a suburb of Flint, in 2003. In March of this year, the young philanthropist released her single, “Lucky Me,” with 100% of the proceeds going to children directly affected by the water crisis in her hometown. Her sweet, clean vocals and sensitive interpretations have tween and teen girls across the nation clamoring for more. Tegan was discovered by Sweety High, having first shared her videos on their site. In their words, she is “your new obsession.” For tour dates and more information, visit teganmarie.com.

Sweety High is a vertically integrated media company focused on the Gen Z Girl demo. As a highly engaged platform (with an audience of over 4 million), Sweety High integrates across site, mobile and social channels to drive the cultural conversations and connect girls to the things they love. Sweety High frequently partners with studios, labels and brands to help them understand and serve this valuable audience.

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