Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look12:15 PM
To celebrate the 140th holiday season of America's No.1 full-flavored lager, Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer nationwide.
Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand's longstanding history of decorating its 12 US breweries for the holidays.
"At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays," Ricardo Marques, vice president from Budweiser, said. "This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year."Budweiser continues to lead the way in design and packaging innovation, with the past year giving life to some of the brand's boldest and most unique offerings.
In 2016, Budweiser took cues from culture to inspire new packaging looks, leading to its boldest patriotic packaging move ever with the launch of the America can followed by the Torch bottle just in time for the Rio 2016 Olympic and Paralympic Games.
Budweiser's America packaging run ends this month, making way for the next season of Budweiser traditions, including the debut of holiday packaging. The limited-edition festive bottle will be available through the holiday season.
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Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.