Cristiano Ronaldo, Dwyane Wade Showcase Astonishing Skills in Second Pokerstars #Raiseit Campaign11:52 PM
|Team PokerStars SportsStar Cristiano Ronaldo shows off his |
skills in the #raiseit challenge (PRNewsFoto/PokerStars)
Following the worldwide success of the #raiseit social duelling video campaign PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, has launched a new #raiseit campaign featuring Team PokerStars SportsStar Cristiano Ronaldo and famous basketball player Dwyane Wade.
The concept behind the #raiseit campaign is a fun take on the poker mentality of raising the pot or stakes in order to 'one-up' your opponent.
Ronaldo said, "Challenges often bring out the best in people and #raiseit is all about that so I'm really happy to be part of it. Creating these videos allowed Dwyane and I to showcase some crazy tricks, and take each other on outside of the pitch and court. I think I have set the bar high for Dwyane, so we'll see what kind of skills he brings to the table in the next few months."
|Famous basketball player Dwyane Wade takes on |
PokerStars #raiseit challenge (PRNewsFoto/PokerStars)
Dwyane said, "I really enjoyed coming up with unique #raiseit ideas to out-smart Ronaldo. The challenge not only pushes boundaries but gets your imagination going. It gets you thinking, 'What can I do to get that person fired up? And how can I think ahead and outsmart their response before they even act?' It's going to be a lot of fun to see how it plays out."Team PokerStars SportsStars Neymar Jr and football great Ronaldo Nazario featured in the inaugural #raiseit campaign, which launched in June this year.
Simon Tilbury, Associate Director of Advertising for PokerStars, said, "The first instalment of #raiseit featured Neymar Jr and Brazilian Ronaldo, and delivered over 40 million video views and record engagement scores for us. Now with Cristiano Ronaldo and Dwyane Wade showing us their 'poker thinking' I'm confident they'll bring the PokerStars brand to an even wider audience."The series of 14 unique #raiseit videos launched Nov, 23 with Dwayne's video in the 'Superstar Wake Up' themed round.
To view the #raiseit challenges go to nowraiseit.com
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