Monster Announces Latin Music Initiative During Latin Grammy Week3:25 PM
Monster, the world leader in exciting, innovative, high-performance headphones and Bluetooth speakers, is proud to announce its new Latin Music initiative to reach music fans in the U.S. and throughout Latin America and enhance their music listening experience.
Partnering with Latin Artists
Monster’s new initiative marks a first step forward in the company’s commitment to bringing its cutting-edge products to Latin music lovers and enhance their listening experience of their favorite artists.
To announce the initiative, Monster and Yandel held a press briefing in Las Vegas.
Yandel said, “Music is in my DNA and this is what I live for as an artist. I know Monster feels the same way, and why I wanted to work with Monster is the way Noel and his company connects with artists. When listening to my favorite music through the Monster Elements – it brings me back to being in the studio creating the sound. I can feel that emotional connection I was trying to convey. Monster understands how musicians work and how we create our sound and how we want our fans to experience our music”
Head Monster Noel Lee said, “The influence of Latin Music on global culture just continues to grow and Monster is ready to take the lead in this category. We are committed to creating products that help enhance the music listening experience for the millions of Latin music lovers in the world. Yandel’s passion for music and style aligns perfectly with our own commitment to bringing consumers the best quality audio and game-changing style in our audio products. At Monster, everything we do is ‘Because the Music Matters,’ and this is a sentiment that Yandel shares with us 100 percent.”Yandel made his debut in 2000 as one half of the reggaeton duo with Wisin & Yandel with the release of “Los Reyes del Nuevo Milenio,” and achieved massive mainstream success with their 2005 release “Pa’l Mundo.”
For the past 36 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable - an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because the Music Matters.