Pure Flix, NHCLC to Increase Hispanic Presence in Film Industry

12:13 AM

Global partnership aligns vision, influence, assets & resources to develop faith & family media

During a Facebook Live event on Nov. 4, Pure Flix COO Steve Fedyski and Vice President of Global Strategic Alliances Franklin Santagate, announced with Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference (NHCLC)/CONEL, a formal partnership between the No. 1 Christian production studio in the world Pure Flix and the world's largest Hispanic Christian organization, NHCLC.

Although Latinos purchase 25 percent of all movie tickets sold, recent studies show that Latino community is one of the least represented population segments in speaking roles in film and television; in 2015, there was only one Latino-centric film released by a major studio.
"Hispanics engage movies more than any other ethnic group in America; however, there is this issue with the content and depictions of the Latino community that has not been well-represented," Rev. Rodriguez said. "We aren't all gang bangers. We're not all narco-traffickers from Latin America. We are God-fearing, hard-working people. This alliance will expose our community and engage us in a way we've never been able to before."
The organizations have committed to a long-term exclusive strategic alliance for five years that aligns common vision, influence, assets and resources to develop faith and family media. 

Pure Flix and NHCLC hope that this partnership increases the presence of Hispanic themes, actors, directors and stories in the film and entertainment industry.

One key aspect of the partnership will develop internships for Latinos seeking to learn all aspects of the industry.
"We want people that have the core values and the love and hope of Christ infiltrated all through the industry because then that transformed leader or individual will be a transformation agent in the culture," Fedyski said.
Additionally,initiatives included in this alliance are:
  • Casting Latinos in the film industry in more prominent and meaningful roles;
  • Carefully assessing cultural references and plot lines in films to ensure the portrayal of the Latino population is accurately depicted, respectful, and free form stereotypes and stigma; and
  • Increasing the content readily available for the Spanish-speaking community on PureFlix.com
For full details and an archived version of the Facebook Live video, visit. facebook.com/PureFlix/videos/1497412636942009/.

Pure Flix is a Christian movie studio that produces, distributes and acquires Christ-centered movies with a vision to influence the global culture for Christ through media, and a mission to be the world leader in producing and distributing faith and family media. For additional information, visit pureflixstudio.com/about-us/.

NHCLC/CONEL serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and hundreds of thousands of additional congregations spread worldwide throughout the Spanish-speaking diaspora. For additional information, visit nhclc.org.

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