Screen Gems Partners With Snapchat To Create First-Ever 3D Interactive Lens For Release Of UNDERWORLD: BLOOD WARS11:30 PM
In support of the upcoming action/horror film "UNDERWORLD: BLOOD WARS," the latest installment in the blockbuster UNDERWORLD franchise, Screen Gems has partnered with the wildly popular platform Snapchat to develop the first-ever sponsored interactive 3D Lens to reach their 150+ million daily users and allow the studio to communicate with Snapchatters in the most interactive and personal way.
The "Underworld 3D Lens" will be released nationwide on Dec. 29, 2016 but fans will have the opportunity to "snap to unlock" and get a sneak peek via Snapcodes released prior to the launch starting on Dec. 1, 2016.
As one of the film's promotional partners, Snapchat's augmented reality, immersive experience is spreading awareness and excitement for the film.
Coming to theaters nationwide on Jan. 6, 2017 from Screen Gems and Lakeshore Entertainment, "UNDERWORLD: BLOOD WARS" follows Vampire death dealer, Selene as she fends off brutal attacks from both the Lycan clan and the Vampire faction that betrayed her.
About Screen Gems
Screen Gems is the specialty production division at Sony Pictures Entertainment Inc., which was created to finance and produce moderately budgeted films that are marketed to targeted audiences.