Emaar Properties, Twitter Partner to Live Stream New Year's Eve Fireworks in Dubai1:26 AM
Global developer Emaar Properties and Twitter announced that they are partnering to live stream the New Year's Eve firework displays in Dubai to a global Twitter audience.
The live show will air on New Year's Eve from Downtown Dubai at 11:30 p.m. GST/11:30 a.m. PST and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices.
A series of fireworks crescendos will extend across the 500-acre Downtown Dubai and can be viewed from key locations across the city.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, said, "The first-of-its-kind live streaming partnership with Twitter for the much-awaited New Year's Eve Gala in Dubai will offer audiences across the world a real-time experience of the spectacle. It marks Emaar's ongoing digital strategy to make emotional connections with the people and engage them through the potential of social media. The New Year's Evecelebrations by Emaar is a tribute to the positive spirit of our city, and the live streaming will define it further as a true global celebration from Dubai."
"We are excited to announce our first live streaming partner event in the Middle East and North Africa region," Kinda Ibrahim, Director of Media Partnerships, Middle East & North Africa, Twitter, said. "Live streaming the firework displays, combined with the live conversation on Twitter, will allow people across the world to view and Tweet about the festivities as they happen, creating a truly global celebration."The stream will be available globally at DubaiNYE.twitter.com and on @MyDowntownDubai. You can join the conversation with the hashtag #MyDubaiNewYear.