Moviegoers Go Inside The World Of Their Phone, On Their Phones, As Sony Pictures Animation Launches The World's First-Ever Mobile Teaser For THE EMOJI MOVIE6:30 AM
Sony Pictures Animation launches the world's first-ever vertical movie trailer designed especially for mobile users supporting the highly anticipated family comedy "The Emoji Movie," the computer animated adventure that unlocks the never-before-seen secret world inside your smartphone.
Simultaneously, the studio announced that it is teaming up with the most popular apps on your phone to bring "The Emoji Movie" to life in a way that every mobile user will recognize.
The teaser trailer features the vocal performance of Steven Wright, who joins the cast as Mel Meh, the father of T. J. Miller's character, Gene.
In the movie, Gene, an emoji born with multiple expressions, teams up with his handy best friend Hi-5 and the notorious codebreaker Jailbreak on an epic adventure through the apps on a teenager's phone.
Some apps are presented as standalone worlds of their own that come to life in thrilling ways.
Tony Leondis, the director of the film, said, "Everyone – from your preschooler to your grandmother –sends emojis every day to share love, frustration, happiness... We all have an immediate connection with these icons that we send out as ways to express ourselves, and it paved the way for a very rich story and characters that audiences of all ages and backgrounds will be able to relate to."
Kristine Belson, president of Sony Pictures Animation, said, "We knew early on that we wanted actual apps in the movie, to ground it in reality and raise the stakes for our characters. The fact that each app we approached said yes right away was an incredible testament to how engaging and relevant this movie is.""The Emoji Movie" unlocks the never-before-seen secret world inside your smartphone.