Pepsi Spire®, NHL® Player Brent Burns team up to raise your flavour only at Subway® Restaurants2:00 AM
As hockey mania takes over Canada, Brent Burns (San Jose Sharks) one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with totally customizable creations.
To encourage consumers to raise the flavour of their favourite beverages, Burns "crashed" the Pepsi Spire®fountain at a SUBWAY® Restaurant in Quebec recently.
Canadian hockey fans who are enjoying the World Juniors and anticipating the 2017 Scotiabank NHL® Centennial Classic in Toronto on Jan. 1, 2017 will enjoy the timing of this entertaining video featuring one of Canada's most endearing hockey players.
"I'm a huge fan of the Pepsi Spire® machine at SUBWAY® restaurants – I like to think of myself as a unique guy, and Spire® lets me add my own personal touch to my beverage," Burns said. "I also love the element of surprise, and got a big kick out of seeing how Canadians responded. It has been cool to interact with SUBWAY®guests via the Pepsi Spire® machine – I'm having a blast doing it, and the reactions were priceless."Pepsi Spire® is a sleek, innovative beverage fountain that puts hundreds of drink combinations at people's fingertips.
"At SUBWAY® we provide our guests with quality sandwiches and offerings prepared exactly the way they like it. By continuing to provide this level of customization through Pepsi Spire® we are able to further extend this personalized experience to our guests," Cristina Wells, Senior Director of National Marketing, SUBWAY®Restaurants Canada, said. "Brent's authentic style, love of the game and ability to mix things up made for a natural fit to connect and engage with our guests through Pepsi Spire®."