BEST.COVER.EVER. from Ryan Seacrest Productions, Endemol Shine North America to Premiere Exclusively on YouTube12:02 AM
Ryan Seacrest Productions and Endemol Shine North America today announced "Best.Cover.Ever.," a cutting-edge talent competition series hosted by Grammy Award-winning artist Ludacris and featuring Demi Lovato, Backstreet Boys, Jason Derulo and Charlie Puth that will premiere exclusively on YouTube later this year.
"Best.Cover.Ever." gives emerging musicians from around the world a chance for international fame.
Demi Lovato, The Backstreet Boys and Jason Derulo will kickoff the first submission phase, which begins April 26 through May 19, where fans are encouraged to upload a video to YouTube performing their creative cover of these superstar artists’ biggest hits: "As Long As You Love Me" (Backstreet Boys, video here), "Confident" (Demi Lovato, video here) and "Trumpets" (Jason Derulo, video here).
"YouTube is the best place for emerging musicians to be discovered, and Best.Cover.Ever. will encourage these artists to go for their dreams alongside the best in the business," Susanne Daniels, Global Head of Original Content, YouTube, said. "We’re thrilled that Ryan Seacrest will give new talent the opportunity to shine in front of over 1 billion fans around the world.”
“We couldn’t be more excited to premiere this new talent music competition series exclusively on YouTube. Cover songs are a terrific vehicle to help discover fresh talent and YouTube is the perfect platform to do it,” Ryan Seacrest, series Executive Producer and CEO of Ryan Seacrest Productions, said. “These new young artists will also have the chance to work alongside some of the most renowned musicians in the world, which we hope will generate some great experiences for the artists and contestants alike, and, in turn produce some memorable performances."
“YouTube is the ideal home for ‘Best.Cover.Ever.,’ a ground-breaking competition format that will feature many of the top names in the music industry paired with emerging artists, all under the direction of Ryan Seacrest, Ludacris and our two experienced production teams,” Eden Gaha, President, Unscripted Television, Endemol Shine North America, said.In the upcoming weeks, each superstar artist will be sending out a call to action to the YouTube community, asking emerging musicians to record and upload a version of a specific hit song of theirs.
The superstar artist will then pick the one lucky cover artist for a chance to perform a whole new song together.
Visit thebestcoverever.com to learn how to submit. Follow and subscribe to Best.Cover.Ever. on Facebook, Twitter, Instagram and YouTube for all future updates.
The series is executive produced by Ryan Seacrest and hosted by Grammy Award-winner Ludacris, who will also serve as an executive producer.