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SXSW Featured Speaker Roy Spence to Unveil Major New Initiative to Bridge the Cultural Divide in America

2:19 PM


The Promiseland Project is a high-impact communications campaign unleashing the power of purpose to engage Americans to find common ground on higher ground

Roy Spence, co-Founder of GSD&M, CEO of the Purpose Institute and Advertising Hall of Fame inductee, unveiled a compelling, cultural-bridging initiative during his SXSW featured speaker address.
"America, we have a problem. The destructive political forces on all sides are bombarding the American people and perpetrating a US vs. THEM massive cultural divide. In today's world, politics and power are the great dividers while Purpose is the great uniter. The Promiseland Project is on a mission to help bridge the cultural divide with Purpose not Politics," Spence said.
The campaign is strongly supported by notable business leaders, civic leaders, iconic individuals, corporations and associations that will be announced in the coming weeks.

Spence is known for his culturally uniting marketing campaigns during America's most challenging moments. 

He and his teams created the powerful and healing "I Am an American" PSA after 9/11, as well as PSAs with former Presidents George H.W. Bush and Bill Clinton during the devastation of Hurricane Katrina. 

Spence also united former Presidents across party lines after the massive earthquakes in Haiti in 2010, and again to rally Americans behind the victims of Hurricanes Harvey and Irma with the One America Appeal video, which made history by featuring five living former U.S. Presidents.
"The Promiseland Project is a long-term marketing and grassroots campaign crafted to unleash the power of Purpose to help bridge the cultural divide in America. We will use the power of positive, non-partisan, solutions-driven and purpose-inspired marketing to build that bridge. Comprised of a diverse group of business and purpose-driven leaders, we strongly believe that America needs a new, inspiring and authentic message and roadmap that seeks a common ground and takes US to a higher ground. So we can become the best US in the USA," Spence said.
About The Promiseland Project
The Promiseland Project is a long-term marketing and grassroots campaign crafted to unleash the power of Purpose to help bridge the cultural divide in America. We will use the power of positive, nonpartisan, solutions-driven and purpose-inspired marketing to build that bridge. Comprised of a diverse group of business and Purpose-driven leaders, we strongly believe that America needs a new, inspiring and authentic message and roadmap that seeks a common ground and takes US to a higher ground. To learn more about The Promiseland Project, visit: thepromiselandproject.com

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