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All-New Acura RDX Shatters Sales Expectations in First Month

10:11 PM


RDX celebrates one of the strongest launches in Acura's history with 949 units sold in June

CR-V records best-ever May with 5,226 units sold

Civic continues to maintain lead as best-selling car in Canada

Honda Canada Inc. reported June sales of 18,754 Honda and Acura vehicles, down 2.6 percent from the previous year. The Honda Automobile Division reported June sales of 17,006 units sold, down 2.4 percent from the previous year, while the Acura Division reported June sales of 1,748 units, down 4.7 percent versus last year.
"The all-new Acura RDX celebrated one of the strongest launches in our history, by breaking the record for total volume sales in any given month," Emile Korkor, Senior Manager and Brand Leader, Acura Canada, said. "The first new model to launch with Acura's Precision Crafted Performance design philosophy has heightened enthusiasm, desire and demand around the Acura brand, which is a fantastic sign of things to come."
In our continued commitment to providing our customers with a first-class service experience, the Acura brand initiated the Precision Concept Tour in June, a Cross-Canada educational experience for Acura service providers. 

The four-city tour provided 318 Acura service technicians with a combined 84 hours of additional training to ensure Acura RDX customers receive the level of service and expertise that is expected from a premium brand.
"As one of our core models and a pillar in our lineup, the CR-V continued to outpace expectations and post a best-ever sales month in June," Jean Marc Leclerc, Senior Vice President of Sales and Marketing at Honda Canada, said. "While our core models continue to dominate sales, we're seeing strong enthusiasm around our alternative fuel vehicles, like the Clarity PHEV, which is paving the way for the launch of the all-new Honda Insight Hybrid later this month."

About Honda Canada
Honda Canada Inc. (HCI) was founded in 1969 and is the parent company for both Honda and Acura vehicle brands in Canada. The company has produced more than eight million cars and light trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $4.7 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light trucks in Canada. For more information on Honda Canada, please visit hondacanada.ca.

About Acura Canada
Acura is the luxury-performance division of Honda Canada Inc. and is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. The Acura lineup features six distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the Acura MDX seven-passenger luxury SUV. Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance. Acura celebrated its 30th anniversary in Canada in February 2017 and has grown to include 51 locations in its dealer network across the country.

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