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Sony Pictures Launching 'ULTRA' 4K Streaming Service On April 4

1:01 AM

Sony Pictures Home Entertainment announced that the studio's new 4K Ultra HD movie streaming service "ULTRA will debut April 4 on Sony 4K Ultra HD TVs with Android TV™ in the United States.  
"Consumers are rapidly upgrading their living rooms to 4K, and Sony Pictures Home Entertainment's new ULTRA streaming service will provide a premium viewing experience to satisfy growing demand for 4K movies and television shows," Jake Winett, VP, Consumer Services & Advanced Platforms at Sony Pictures Home Entertainment, said. 
"ULTRA takes advantage of the latest industry innovations – 4K resolution, high dynamic range, a wider color spectrum, digital movie extras, and UltraViolet interoperability – so viewers get the most out of their televisions and their movie collections," Winett said.
Sony Electronics' president, Mike Fasulo, who initially announced plans for Sony's televisions to include the "ULTRA" app at CES this year, said, "Sony Pictures' new ULTRA 4K streaming service is a groundbreaking visual experience with a wealth of high-quality content to showcase the exceptional quality of Sony's latest televisions."
Powered by the Sony Pictures Store (sonypicturesstore.com), "ULTRA" will offer a variety of movies for purchase and playback in 4K Ultra HD, with many including High Dynamic Range (HDR) and Digital Extras at no additional charge, taking full advantage of the latest television display technologies and interactive capabilities. 
4K Ultra HD provides four times the resolution of HDTV, and HDR provides a wider range of color and contrast, producing more realistic details and depth to maximize the viewing experience.  
Films available on "ULTRA" will include new releases like "Concussion," "The Night Before" and "The Walk," and library titles such as "Crouching Tiger Hidden Dragon" and "Ghostbusters," priced at $30 in 4K with HDR.
Customers who purchase eligible Sony 4K Ultra HD televisions with "ULTRA" this summer will receive four complimentary movies when they sign up for the service.
The ULTRA 4K service is compatible with UltraViolet, so users will be able to link their "ULTRA" profiles to their existing UltraViolet libraries, and stream their Sony Pictures content previously purchased or redeemed through other UltraViolet-compatible retailers, such as SonyPicturesStore.com, Vudu and others.
Additionally, Sony Pictures Store customers that already own HD versions of select titles can upgrade them to 4K on "ULTRA" for a special discounted price.
Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.  SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to sonypictures.com.

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