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DENSO's Virtual Reality, Interactive Exhibits Bring Technology to Life at the 2017 North American International Auto Show

12:30 PM

The Virtual Reality Experience takes viewers into a world of
Smarter Mobility and Smarter Living.
Global automotive supplier DENSO will showcase interactive and virtual reality displays to bring its autonomous driving, safety and environmental technologies to life at the 2017 North American International Auto Show (NAIAS) at Cobo Center in Detroit, Jan. 8-22, 2017. 

It is DENSO's 13th consecutive year exhibiting at the show. 

DENSO is a premier sponsor of the event.

Virtual Reality Experience
DENSO's Virtual Reality Experience introduces the participant to DENSO's world of Smarter Mobility and Smarter Living. An animated, virtual guide takes viewers through three scenarios to show how DENSO is shaping the future of mobility by illustrating a world where vehicles can communicate - with other vehicles, with traffic lights, with infrastructure, and even with their home.

City Scenario: With the vehicle's ability to "see" other vehicles using vehicle-to-vehicle (V2V) technology, it can help avoid accidents before the driver even sees it, such as a car that cuts it off in traffic. Vehicle-to-infrastructure (V2I) technology also can change a signal to green if there is no opposing traffic.

Country Scenario: The viewer "drives" down a country road and sees a deer suddenly jump in the road. Using camera and radar technology, the car can "recognize" the deer, along with other objects that should not be in the road, to prevent an accident.

Off-Road Scenario: Standing in a trail path, the viewer sees ATVs coming toward her. With the ability for the ATV to "see" the signal from the viewer's cell phone, the ATV can be notified by a signal and avoid an accident.

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