Jesus Figueroa
High School Romantic Comedy About Identity-Swapping Twins That Get More Than They Bargained For Launches In Print And Digitally In June


VIZ Media, LLC (VIZ Media), the largest publisher, distributor and licensor of manga and anime in North America, delivered a brand new shojo manga (graphic novel) series with the launch of "SO CUTE IT HURTS!!" on June 2.

The gender-bending comedy about a twin brother and sister who switch identities was created by Go Ikeyamada and will be rated ‘T’ for Teens.

"SO CUTE IT HURTS!!" will be published in print under the Shojo Beat imprint and will carry an MSRP of $9.99 U.S. / $12.99 CAN.

The series also launches digitally on June 2nd via and the VIZ Manga App as well as from the Nook, Kobo, Kindle, iBooks, comiXology, and GooglePlay stores.

Future volumes will be published on a bi-monthly basis.

"SO CUTE IT HURTS!!" introduces readers to the Kobayashi twins, Megumu and Mitsuru, who were named after historical figures.

But only Megumu has grown up with a taste for history.

So when Mitsuru is in danger of losing his weekends to extra history classes, he convinces his sister to swap clothes with him and ace his tests! After all, how hard can it be for them to play each other?

In the opening volume, Megumu can’t rely on just her book smarts in Mitsuru’s all-boys, delinquents’ paradise of a high school.

And Mitsuru finds life as a high school girl to be much more complicated than he expected.
“Go Ikeyamada’s hilarious comedy 'SO CUTE IT HURTS!!' has become a major hit in Japan due to its charming ensemble cast and cheeky, fun story,” Editor Pancha Diaz said. “Revel in Megumu’s and Mitsuru’s struggle to navigate the complexities of high school life and the nuances of teenage romance while trying to keep their true identities secret. We can’t wait to for fans to fall in love with this hilarious new series in English this summer!" 
Manga creator Go Ikeyamada's debut manga "Get Love!!," appeared in Japan in Shojo Comic magazine in 2002.

Her current series, "SO CUTE IT HURTS!!," is now published in English by VIZ Media.

For additional information on "SO CUTE IT HURTS!!" or other manga titles published by VIZ Media, please visit

About VIZ Media, LLC
Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan.  Owned by three of Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP and blockbuster properties like NARUTO, BLEACH and ONE PIECE, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages.  VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products.  Learn more about VIZ Media, anime and manga at

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