America Curates The First Official Cheetos Museum

Jesus Figueroa

Is it a dolphin, a baby T-Rex or your dad's mustache? What do you see in your Cheetos?

This summer, Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, is searching for the next Mona Lisa of Cheetos shapes to be a part of the official online museum,, celebrating all of the art to be found in a Cheetos bag. 

Since its launch, the Cheetos Museum has already had over 15,000 Cheetos fans turned art curators submit the unique shapes they've found in their Cheetos bags. 

The 10 best shapes will be featured in the ultimate official Cheetos art collection and be awarded a total of $150,000 in prize money.
"Cheetos are like clouds – each has a unique shape that comes to life with your imagination. Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities," Jeannie Cho, vice president of marketing, Frito-Lay, said. "We have seen people share, tell stories, and even sell them online— now we have an official Cheetos Museum to celebrate the creativity out there, and we want to fill it with your imagination."
Being a Cheetos art curator is as simple as saving and submitting the unique Cheetos shapes. 

From May 31 through August 15, fans can submit a photo and the story of their one-of-a-kind Cheetos shape (whether it be the Eiffel Tower or Venus de Milo) at

All submissions, from modern to impressionist, will be judged weekly based on visual interest, buzzworthy and creativity. 
A T-Rex, dolphin and mustache are only three of the thousands
of Cheetos shapes fans have submitted to
Ten weekly winners will be awarded a $10,000 prize and have their masterpieces immortalized in the online Cheetos Museum and in a real-life exhibit later this summer. 

The Cheetos brand will then turn the voting over to America to determine the grand prize winning shape from the four weekly winners with the highest scores. 

The fan whose submission has the most votes will be unveiled as the pièce de résistance of the Cheetos Museum exhibit and be awarded an additional $50,000 as the grand prize winner.

But that's not the only way to get involved. In addition to hunting for one-of-a-kind shapes, enthusiasts can also look for one of 10 surprise Cheetos game pieces, representing specific Cheetos Museum shapes, hidden inside specially marked bags of Cheetos. 

The 10 lucky fans to uncover these pieces of Cheetos art will win an ultimate family vacation (worth $10,000) to one of the cities represented by the game pieces.

To see all of Chester's cheesy art collection and to vote for your favorite pieces visit

Cheetos Museum Contest Rules and Regulations
Full contest rules and regulations can be found at

About Cheetos
Cheetos is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at @fritolay. Learn more about Cheetos by visiting

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

Follow PepsiCo:
Twitter (@PepsiCo) 

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