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Jun 24, 2017

Paste Magazine Launches Personalized News Chatbot

Pop Culture Tastemaker Teams with Chatbot Industry Leader to Deliver the Latest News and Content for Mobile Consumers 

Gupshup, the leading bot platform, and Paste, the leading destination for pop-culture and music enthusiasts, have announced the launch of the company’s chatbot

Available on Facebook Messenger, Paste readers can now get the latest entertainment and lifestyle news at their fingertips. 

Paste is the latest publisher to partner with Gupshup to engage consumers via chatbot following the recent launch of the VentureBeat bot for Google Home.
“The Gushup bot is an amazing way to get only the stories and news you're interested in," Josh Jackson, president and editor-in-chief of Paste Magazine, said. "Whether you care about music, movies, politics, videogames or anything else Paste covers, your customized chatbot is like a personal guide to our site.”
Paste readers can launch the bot by searching Paste in the Facebook Messenger bot directory, and then begin chatting with the bot to navigate and access the most recent articles and audio content. 

The customized bot learns a user’s preferences over time, and will ‘forget’ old preferences based on how often the user interacts with the bot. Gupshup is the first truly omni-channel bot development platform, offering developers and enterprises the ability to connect with consumers on their favorite messaging platforms.
“Consumers are looking for new ways to explore and engage with new and recognizable artists and content, and publishers are likewise looking for ways to retain and attract new readership,” Beerud Sheth, CEO of Gupshup, said. “Chatbots are the future of consumer engagement, and we’re excited to work with Paste to make their content accessible and available on-demand.”
Currently available on Facebook Messenger, Gupshup and Paste will add omni-channel functionality to the bot in late 2017 to make the bot available across additional channels including Slack, Telegram, Google Home and other platforms.

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