Star Wars Fans Invited to FIND THE FORCE As Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II

Fans to reveal a new
"Star Wars: The Last Jedi"
character via social media

New product line for "Star Wars: The Last Jedi" launches globally at 12:01 AM September 1

More than 20,000 retail locations worldwide will become home to augmented reality Star Wars characters from September 1-3

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by "Star Wars: The Last Jedi."

"Star Wars: The Last Jedi"
opens in U.S. theaters on Dec. 15