Bed Head by TIGI Continues to Promote Style With Substance During SXSW 2014

Jesus Figueroa

Acclaimed Hair Care Product Manufacturer Announces Involvement with “Absolut Texas Live at SXSW Powered by Bed Head”

(March 12-16, 2014 – Austin, TX) Bed Head by TIGI is returning for the third year as major partner in a series of SXSW musical performances and will offer attendees of this private event the opportunity to interact with the brand’s top international stylists and educators from around the globe.

Attendees of this private event entitled “Absolut Texas Live at SXSW Powered by Bed Head” will be treated to host of dry styling services, including tips and tricks on using the entire line of salon quality Bed Head products to get the look they desire.

“Partnering with official SXSW events continues to put our line of Bed Head salon quality products into the hair and hands of the taste makers and influencers of today and tomorrow,” says Tauri Laws-Phillips, Senior Marketing Communications Manager for TIGI Americas. “We are excited about being a part of this private event, as it demonstrates our brand’s continued relevance in the areas of art, style and music, in an event that is globally recognized for innovation and uncovering what’s next in entertainment!”

This year Bed Head will again showcase some of the best talent at SXSW. They’ve teamed up with Maker Studios, the world’s largest creator and distributor of online video content, alongside production company ArtDontSleep to present The Adrian Younge Revue, which will kick off the first night of this invite-only event. This showcase will feature Adrian Younge and his 10-piece band Venice Dawn with special guests Souls of Mischief and Bilal as well as DJ sets by Pete Rock, Ali Shaheed Muhammad and Just Blaze. Other talent scheduled to appear at the 4-night event include Charli XCX, Bad Things, Black Lips, Cash Cash, SKATERS, and more.

The Absolut Texas Live at SXSW Powered by Bed Head event is a private event celebrating the launch of Absolut Texas.

About TIGI® Haircare
TIGI®’s major brands include Bed Head®, Catwalk®, S-factor™, Rockaholic™, Copyright Colour™, TIGI® Cosmetics and TIGI® Hair Reborn™. TIGI® is available in professional salons worldwide and has operations in the United States, United Kingdom, Italy, Germany and Australia.

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