Private Hell! apparel founded by This is Hell vocalist

Jesus Figueroa

NYC-based apparel brand, Private Hell! founded by Travis Reilly, vocalist of Long Island hardcore band This Is Hell, is a unisex brand with a clean and bold approach to apparel design, with the initial line featuring the brand's insignia; a play on the "Don't Tread On Me” snake. Check it out here:

It would be amazing if you could post their look book video. Check out the visual for the new line here:

The new line has been worn and seen on celebrities including WWE superstars Seth Rollins, Paige, Summer Rae, Corey Graves, and Alicia Fox, as well as musicians Kellin Quinn (Sleeping With Sirens), Vic Fuentes (Pierce The Veil), Stix Zadinia (Steel Panther), Jordan Buckley (Every Time I Die), Sam Carter (Architects), and Anthony Raneri (Bayside).

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