LETTERS TO NO ONE: A Creative Writing Blog Series

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Mar 11, 2018

DOG'S DAY OUT Series Secures First Major Sponsorships, Focus on Dog Adoption

"Dog's Day Out," a new series about finding rescue dogs their forever homes, is pleased to announce its first major sponsorships with iHeartDogs, a media and product company whose motto is "every dog matters," and Michelson Found Animals, a non-profit animal welfare organization. 

The partnerships will be officially announced at the South by SouthWest (SXSW) Film Festival.

From creator Rocky Kanaka, Dog's Day Out follows Rocky on his mission to find a down-on-their-luck rescue dog a forever home. 

Through that process, he treats his new dog friend to their best day ever. 

The show offers an exciting element of community involvement as it engages the viewer to help Rocky on his mission.

Each year, about 7 million pets enter shelters across North America and 3 million healthy, adoptable pets are euthanized. 

By bringing together the inspiring stories of dogs, with brands that believe in our mission, "Dog's Day Out" is able to reach an audience in the millions every episode, Rocky said.
"When sponsors iHeartDogs and Michelson Found Animals joined forces with me I knew their rescue pet loving community would magnify Dog's Day Out. Together we will be able to educate on the importance of things like adopting, fostering and microchipping through heartfelt storytelling," Kanaka said.
Each partnership will be unique and flexible in order to best tailor the sponsor's message for the potential audience of over 1 million dog owners and enthusiasts, Kanaka said. 

The unique interactive format of the show allows Kanaka to weave in sponsor messaging in fresh and inventive ways.
"Our company is always looking for new ways to raise awareness about pet homelessness and Dog's Day Out does exactly that," Marshall Morris, COO of iHeartDogs, said. "It's the perfect way to showcase how special rescue dogs can be, regardless of their history and it's exactly the sort of stories our millions of Facebook Followers are engaging with."
"We have one simple goal," Kanaka said. "That's to bring as much attention to these shelter dogs as we can in hopes of finding their forever homes. I am really excited to be here at SXSW as we are on the hunt for additional brands that want to be a part of 'Dog's Day Out.'"
About Rocky Kanaka
Rocky Kanaka is an Emmy-Nominated TV host, YouTube creator, Pet Rescue Advocate, and Entrepreneur. His last show, Save Our Shelter, aired worldwide for multiple seasons on The CW bringing together celebrities, influencers and sponsors. Rocky can currently be seen on The CW's Hidden Heroes with Brooke Burke by Chicken Soup for the Soul, and on his new series Dog's Day Out. Rocky also owns several pet stores called The Dog Bakery around Los Angeles. Learn more at RockyKanaka.com

About iHeartDogs
iHeartDogs is a social media and product company that gives back to shelters and raises money to provide service dogs for veterans in need. They believe that every dog matters and every dog deserves a loving home. They are strongly committed to never selling a single product that does not directly give back to animals in need. Learn more at iHeartDogs.com

About the Michelson Found Animals FoundationMichelson Found Animals Foundation is a leading animal welfare non-profit organization advancing the health and safety of pets through the first free, national microchip registry and programs addressing pet adoption, microchipping, low-cost spay neuter services. Learn more at foundanimals.org.

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