Mexican-American bilingual songstress Alaina Castillo on the cover of Spotify's flagship Latin playlist ¡Viva Latino!

Jesus Figueroa

Alaina Castillo is on the cover of this week's ¡Viva Latino! Playlist on Spotify with her hit single "No Me Importa" from her debut EP Antisocial Butterfly ¡Viva Latino! is Spotify's flagship Latin playlist with over 10 million followers, known for propelling numerous Spanish-language songs to the Global Top 100 and Top 50 charts

Alaina is part of this year's Spotify RADAR, a global emerging-artist program featuring 36 artists from across the globe which includes previous alumni such as Lauv, The Blaze, King Princess, Lil Baby, Official HIGE DANdism, and Jorja Smith

67M views on socials, 800k YouTube subscribers, 560k Tik Tok followers, 146k IG followers and +15 M streams

Through her impressionistic and emotive approach to contemporary R&B and pop, Alaina Castillo expresses the wide range of complicated emotions that make up modern life as it stands, reflecting the singular perspective of her generation. Her debut EP “Antisocial Butterfly” — as well as the forthcoming EP “the voicenotes” —signals a promising new musical talent set to captivate listeners with her genre-bending sound and razor-sharp honesty.

While working with collaborator and producer RØMANS (Khalid, Ella Mai, Demi Lovato) on her debut EP “Antisocial Butterfly,” Castillo was encouraged to tap into her Latinx heritage by singing in both English and Spanish which not only garnered the attention of major media outlets, but also the attention of Spotify.

Castillo recently became the first US artist to be featured on Spotify's Global Emerging Artist Program RADAR.

The campaign includes a mini-documentary, a COLORS Studios session, Spotify Singles recordings, and music video support and promotion across Spotify's social channels. Her most recent single "Ocean Waves" has already accumulated 1 million streams a week after release.

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